The Story Behind the Speed

Every internal process at Loxton was designed backward from the question: what drove me crazy as a customer?

In 2009, our founder David Loxton was not a consultant. He was a mid-market operations director in Mississauga — and a deeply frustrated client. Over three consecutive engagements with different consulting firms, the pattern repeated: missed deadlines, budgets that ballooned without explanation, and a communication style best described as radio silence.

The third failure was the worst. A compliance project — one that should have taken eight weeks — dragged on for five months. When David finally asked for a status report (the fourth time he had asked), the firm sent a PDF that was clearly recycled from another client. Their company name was still in the header.

That was the turning point.

David did not set out to build a large firm. He set out to build the firm he wished he could have hired. The founding principle was simple and remains unchanged: respond the same day, deliver on the date we promised, and never send a report we have not personally reviewed. We are a small-to-mid-size team — currently sixteen people — and we are honest about that. It means we cannot take on every engagement that comes our way. But it also means every client works directly with senior people who know their file, not junior staff learning on the job at the client's expense.